Search engine optimization has evolved in amazing ways since the Internet’s early days. In 2015, SEO strategies need to become more sophisticated than ever before. However, the payoff continues to be significant for website owners who utilize SEO effectively for attracting engaged visitors to their online properties. Let’s explore 4 current SEO strategies for 2015 that any webmaster could benefit from.
1. Optimize Your Website for Mobile Search
In the past year, mobile usage has increased dramatically, and there’s every indication that this trend will continue. Google itself has taken notice of this trend. In response, Google is making changes to their search engine algorithms to accommodate the significant influx of mobile traffic.
So far, there have been several important Google announcements made in the early months of 2015. In our opinion, the most significant of these has been the February 2015 blog post announcing new mobile friendly Google search results, to be implemented on April 21, 2015.
Here are a couple of important actions you can take to evaluate the mobile friendliness of your site:
- Consider Google’s advice to developers regarding mobile friendly sites.
- Test your website using the new site testing tool.
2. Focus on Local SEO
For businesses with physical locations, local SEO is more critical than ever in 2015. This is because local businesses tend to rank well in search if a nearby user is doing a relevant search from a mobile device — but only if the site is optimized well for local searches.
To make your website local search friendly, be sure that your business name, address and phone number are displayed prominently on your website, and consistently across any other directories or listings available online. Fix any inconsistencies immediately for best results. Moz Local is a very handy tool for accomplishing this as it allows you to update your company information in one central location and from there that information is pushed out to all of the major local directory sites like Infogroup, Acxiom, Localeze, and more.
3. Develop Apps for Your Site, and Make Them Accessible
If you haven’t discovered the ways apps can benefit your website, 2015 is a great time to educate yourself on the topic. Google recently announced that they’re making app content available in the Google search engine results pages. This change could provide additional search engine exposure to website owners who have developed search-friendly apps.
If this sounds interesting to you, you’ll want to check out the details Google has provided for app developers.
4. Remove or Refocus Doorway Pages
If you have a well established website, it’s likely that your site still has pages that used to work for old SEO strategies; unfortunately they probably won’t work well for the current climate. Now is the time to take care of any such lingering issues on your website, particularly if you have old doorway pages hanging around.
Early in March, Google’s webspam team announced an update on doorway pages. This page is an important read for anyone who doesn’t understand doorway pages, or anyone whose site might include pages such as these.
So there you have it: those are our picks for 4 current SEO strategies to implement in 2015.