Despite rhetoric you might hear to the contrary, social media has not already killed email marketing — nor will it do so anytime in 2015. Email marketing is not only a viable strategy right now, it’s a crucial one. Email is still an outstanding way to promote your company, engage your audience and drive conversions. However, there are big changes happening, and it’s important for marketers to stay informed about the latest marketing trends taking place.
Below you will find 4 email marketing tactics to stick with in 2015:
Optimize Your Email Newsletters to Be Read on Mobile Devices
An increasing number of Internet users are checking their email on smartphones and tablets. Have you taken a look at what they might be seeing when they open your email newsletters on their devices? Will they have a smooth experience with your newsletter format, or a frustrating experience? How much sideways scrolling do your susbcribers have to do to read your promotions on their phones?
If you haven’t yet given any thought to these questions, it’s time to get started on implementing a mobile-friendly email marketing strategy.