Search engine optimization has evolved in amazing ways since the Internet’s early days. In 2015, SEO strategies need to become more sophisticated than ever before. However, the payoff continues to be significant for website owners who utilize SEO effectively for attracting engaged visitors to their online properties. Let’s explore 4 current SEO strategies for 2015 that any webmaster could benefit from.
1. Optimize Your Website for Mobile Search
In the past year, mobile usage has increased dramatically, and there’s every indication that this trend will continue. Google itself has taken notice of this trend. In response, Google is making changes to their search engine algorithms to accommodate the significant influx of mobile traffic.
So far, there have been several important Google announcements made in the early months of 2015. In our opinion, the most significant of these has been the February 2015 blog post announcing new mobile friendly Google search results, to be implemented on April 21, 2015.
Here are a couple of important actions you can take to evaluate the mobile friendliness of your site:
- Consider Google’s advice to developers regarding mobile friendly sites.
- Test your website using the new site testing tool.