Wicked Good Marketing

Marketing News & Advice

Quick Tips For Boosting Google Organic Traffic & Rankings

Learning how to grow your brand recognition, google rankings, and most important website traffic is a challenging task even for the most technically inclined people. With a constantly changing algorithm, Google is always changing the rules for how websites show up in their search results. Below we will share a few quick tips that are time tested to always help improve your overall online presence.

How to Increase Organic Traffic

If you submit your blog to Yahoo directory and other blog directories, it can potentially be seen by people browsing those directories or finding ranking pages on those directories. One tactic that many people don’t consider is attempting to rank their content on a different domain or online platform. For example, you can post your content to Facebook and you know Google likes and trusts Facebook – so focusing some effort on improving your Facebook’s online presence can pay bigger dividends than focusing on your own website.

Another way you can consider improving your organic traffic numbers is utilizing Google Adwords or PPC. With this form of advertising, you’re guaranteed the top spots in Google search results, but instead of getting their on your own, you’ll have to pay for each click you receive whether it converts to a customer or not.

How to Increase Rankings

There are a wide variety of different things that affect Google’s organic rankings. Everything from your website speed to how many other webpages link to you is important. Understanding as many of these different ranking factors is your best chance for enjoying a high Google ranking.

Social media services can also help improve your ranking and inbound marketing funnel. For example if you create a really good piece of content and utilizing social networks help that content to go viral, you can generate yourselves a ton of backlinks and in turn improved rankings.
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What’s All The Hype About Inbound Marketing?

inboundInbound marketing is an overall philosophy of marketing pioneered by Hubspot. The idea behind it being that the customer of today and tomorrow is much different than the customer of the past. Modern day consumers don’t want interruptive advertising like television or pop-up ads.

If they want or need something, they want to actively search for the best solution. Using inbound marketing effectively will allow you to target your customer at whatever stage of the buying process they are in.

Utilizing a number of different tools, you can actually serve different content to each visitor to your site based on where they are in your buying process. That way, if someone has already visited your website 3 times, they see completely different content than someone who has just arrived for the first visit. This allows you to completely cater your selling process and greatly improve conversion rates.

is an integral part of your business. It’s basically a two-way street that connects you and your potential clients together. Rather than seeking out the customer and trying to get them on board with your brand, they come to you because you have the right value. Here are a few short methods to step up your inbound marketing game.
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Online Marketing: Paid Traffic vs. Organic Traffic

seo-vs-ppcWhen it comes to advertising and online marketing in particular, there has always been a big emphasis placed on the concept of “traffic.” A business needs customers and/or clients in order to function and now with the advent of the Internet reaching out to very targeted demographics is fairly easy. However, many argue over which method of acquiring online traffic is better: paid or organic. Paid traffic consists of paying for various ad campaigns such as pay per-click, media buys on websites, running FaceBook ads, and other similar methods. Organic traffic is when visitors reach a business’ web property through unpaid method such as search engines or in some cases social media. Let’s go over the strengths and weaknesses of each method.

Paid Traffic

The best thing about paid traffic is that it allows a company to have much greater control over their advertising. Instead of leaving their company’s fate in the hands of Google or Yahoo! who’s search algorithms could push their web properties back into obscurity, paid traffic will always yield predictable results if a company carefully plans their campaign and monitors their results closely.

Paid advertising will of course cut into the overall profits of a company however. In some cases paid advertising can even be seen as a high risk/high reward method due to the fact that initial efforts can be expensive and may not produce an acceptable ROI immediately. The most popular and well known paid advertising that you will find online is Google Adwords. The ads that you see at the top of search results are run from the Adwords program and anyone with a credit card can buy-in. But, buyer beware. Google Adwords campaigns can be extremely complicated to run profitably and they require a high degree of practice to master. The number 1 rule is do not spend money you CANNOT afford to lose.

Organic Traffic

Organic traffic is an excellent way to target very specific demographics using specific keywords and phrases. This allows businesses to advertise with near pinpoint accuracy in many cases. Organic traffic is also free if you don’t count the time/money cost of getting the campaign set up and running. It is for this reason that many businesses place a huge emphasis on SEO (search engine optimization) for their web properties.

The main drawback to organic traffic is the fact that it relies on third parties (search engines) which are completely out of a business’ control. Google may rank a website at #1 for years then suddenly kick it back to page 50 due to an algorithm change that comes without warning. It should also be noted that the initial set up of SEO requires a lot of time and/or money to implement due to the complexity of it. That said, a well executed and maintained organic traffic campaign can achieve the highest return on investment of any online marketing tactic.
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