Wicked Good Marketing

Tag Archive: SEO

4 SEO Strategies To Stick With In 2015

seoSearch engine optimization has evolved in amazing ways since the Internet’s early days. In 2015, SEO strategies need to become more sophisticated than ever before. However, the payoff continues to be significant for website owners who utilize SEO effectively for attracting engaged visitors to their online properties. Let’s explore 4 current SEO strategies for 2015 that any webmaster could benefit from.

1. Optimize Your Website for Mobile Search

In the past year, mobile usage has increased dramatically, and there’s every indication that this trend will continue. Google itself has taken notice of this trend. In response, Google is making changes to their search engine algorithms to accommodate the significant influx of mobile traffic.

So far, there have been several important Google announcements made in the early months of 2015. In our opinion, the most significant of these has been the February 2015 blog post announcing new mobile friendly Google search results, to be implemented on April 21, 2015.

Here are a couple of important actions you can take to evaluate the mobile friendliness of your site:

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What’s All The Hype About Inbound Marketing?

inboundInbound marketing is an overall philosophy of marketing pioneered by Hubspot. The idea behind it being that the customer of today and tomorrow is much different than the customer of the past. Modern day consumers don’t want interruptive advertising like television or pop-up ads.

If they want or need something, they want to actively search for the best solution. Using inbound marketing effectively will allow you to target your customer at whatever stage of the buying process they are in.

Utilizing a number of different tools, you can actually serve different content to each visitor to your site based on where they are in your buying process. That way, if someone has already visited your website 3 times, they see completely different content than someone who has just arrived for the first visit. This allows you to completely cater your selling process and greatly improve conversion rates.

is an integral part of your business. It’s basically a two-way street that connects you and your potential clients together. Rather than seeking out the customer and trying to get them on board with your brand, they come to you because you have the right value. Here are a few short methods to step up your inbound marketing game.
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Online Marketing: Paid Traffic vs. Organic Traffic

seo-vs-ppcWhen it comes to advertising and online marketing in particular, there has always been a big emphasis placed on the concept of “traffic.” A business needs customers and/or clients in order to function and now with the advent of the Internet reaching out to very targeted demographics is fairly easy. However, many argue over which method of acquiring online traffic is better: paid or organic. Paid traffic consists of paying for various ad campaigns such as pay per-click, media buys on websites, running FaceBook ads, and other similar methods. Organic traffic is when visitors reach a business’ web property through unpaid method such as search engines or in some cases social media. Let’s go over the strengths and weaknesses of each method.

Paid Traffic

The best thing about paid traffic is that it allows a company to have much greater control over their advertising. Instead of leaving their company’s fate in the hands of Google or Yahoo! who’s search algorithms could push their web properties back into obscurity, paid traffic will always yield predictable results if a company carefully plans their campaign and monitors their results closely.

Paid advertising will of course cut into the overall profits of a company however. In some cases paid advertising can even be seen as a high risk/high reward method due to the fact that initial efforts can be expensive and may not produce an acceptable ROI immediately. The most popular and well known paid advertising that you will find online is Google Adwords. The ads that you see at the top of search results are run from the Adwords program and anyone with a credit card can buy-in. But, buyer beware. Google Adwords campaigns can be extremely complicated to run profitably and they require a high degree of practice to master. The number 1 rule is do not spend money you CANNOT afford to lose.

Organic Traffic

Organic traffic is an excellent way to target very specific demographics using specific keywords and phrases. This allows businesses to advertise with near pinpoint accuracy in many cases. Organic traffic is also free if you don’t count the time/money cost of getting the campaign set up and running. It is for this reason that many businesses place a huge emphasis on SEO (search engine optimization) for their web properties.

The main drawback to organic traffic is the fact that it relies on third parties (search engines) which are completely out of a business’ control. Google may rank a website at #1 for years then suddenly kick it back to page 50 due to an algorithm change that comes without warning. It should also be noted that the initial set up of SEO requires a lot of time and/or money to implement due to the complexity of it. That said, a well executed and maintained organic traffic campaign can achieve the highest return on investment of any online marketing tactic.
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