Inbound marketing is an overall philosophy of marketing pioneered by Hubspot. The idea behind it being that the customer of today and tomorrow is much different than the customer of the past. Modern day consumers don’t want interruptive advertising like television or pop-up ads.
If they want or need something, they want to actively search for the best solution. Using inbound marketing effectively will allow you to target your customer at whatever stage of the buying process they are in.
Utilizing a number of different tools, you can actually serve different content to each visitor to your site based on where they are in your buying process. That way, if someone has already visited your website 3 times, they see completely different content than someone who has just arrived for the first visit. This allows you to completely cater your selling process and greatly improve conversion rates.
is an integral part of your business. It’s basically a two-way street that connects you and your potential clients together. Rather than seeking out the customer and trying to get them on board with your brand, they come to you because you have the right value. Here are a few short methods to step up your inbound marketing game.
Search Engine Optimization (SEO) is one of the most important aspects involved with marketing a website. Every online business owner wants to one day be on page 1 of Google for their target keywords. But this is much easier said than done, especially with constant changes to the way Google scores a website.
Everything from your meta description, page title, site speed, and user engagement statistics can affect where you rank in Google, so making sure to control as many of these factors as possible is an important part of success with inbound marketing.
More important than getting your keywords right or your page title perfectly optimized, is making sure that you are writing for actual users. Google pays attention to how long someone is staying on your website and if they leave quickly without browsing, odds are your content quality is poor and your rankings will soon reflect that.
Content Marketing is an effective way of gaining an audience. What is your niche? Is it about cocktails, accessories, web designing? Find an ace in the hole and talk about it. You have to really be an expert on the subject and use your authority to bring value to potential readers. It’s not just about selling a product, it’s about selling an idea or cause you believe in wholeheartedly. Provide the best information you can so that people will want to stay on your site.
After you publish your content on your own platform, extend it to social media. Keep the conversation going on your Twitter, Facebook, or Pinterest page to name a few. It’s very easy to get a topic and respond back and forth between followers. It’s a great way to have more people talking about your brand and sharing information. You could really expand your audience. A lot of people use mobile devices, so that brings in another demographic.
Extend your social presence with video marketing. Add the human touch with personality that can’t be seen in written text. This is one of the ultimate forms of a customer getting to know you and your brand. Putting a face in front of the text shows you stand by your beliefs. You can create viral videos, vlogs, tutorials and really amplify your presence.
Inbound marketing is an effective way of drawing in a target audience. Use a number of methods to help you attract loyal readers and eventually turn your audience into long term buyers.